Considered one of the most “intimate” digital formats, the podcasts have gained fame and have positioned themselves among the taste of the Peruvian public as a result of the arrival of streaming platforms in the new millennium, such as Spotify.
Their boom was significant since the coronavirus pandemic in 2020, which forced most people to remain in confinement, who in turn began to experiment with different formats and channels to be informed and entertained.
Podcasts are audio products that are available through files or streaming platforms and one of their great advantages is that the user can listen to them whenever they want and as many times as they want.
However, the podcast is not something new, rather it is a product that enjoyed wide popularity at the beginning of the 21st century, but then he was relegated by the arrival of compact discs, ipods, among others.
However, its easy access, the wide genres and its diverse narratives have facilitated its new heyday and many companies have begun to bet on them again to reach more users.
Currently this type of productions have been well received in Peru and proof of this are these 10 podcasts that are on everyone’s lips.
1. Phoenix Seminary – Brian Tracy
Phoenix Seminar by Brian Tracy. Complete modules in Spanish.
two. The Storyteller (Audio Latino)
The series recounts mythical European tales that deal with the universal themes of folklore and the fairy tale tradition. Told by an old storyteller and his talking dog, sitting by a fireplace in an old Renaissance castle. It should be noted, as a curious detail, the meaning and symbolism that the number three has in each chapter.
3. talking shit
Jorge Luna and Ricardo Mendoza talking nonsense and improvising with their questions. balls right?
Four. think again
The human brain is the most powerful machine that has been created in the history of mankind. Neuroscientist Facundo Manes invites you to discover the secrets of that wonder we call the mind. Today, more than ever, is the time to think again. Only on Spotify.
5. you are rich
In addition to yelling at you that you’re rich 24/7, Danielita is serious about making you see it. Advice, self-love, relationships, and a healthy dose of BLOCK IT into rockstar mode. I’m telling you in “bitta realize” mode while I’m finishing my psychology degree. You are rich my life and the time has come to see it. Follow me on Instagram my sweetheart, for content from the life of Danielita @danisayan Follow the Podcast on Instagram for reflections on the episodes, sneak peaks and much more! @estasricapodcast
6. dark psychology
How does the brain of a manipulative person work? How to detect a manipulative person? How to influence the decisions of others without being noticed…?
7. Question of Questioning | @maclavillamonte
Question of Questioning is a podcast that invites us to question ourselves about those topics that we are dying to review. It is a safe space to talk about all those topics that at some point we wanted to and for some reason we couldn’t talk about. Here Macla, our host and our guests will speak with an open heart about all those experiences that made them question who they really were. Because to improve, sometimes, it’s just a matter of questioning. *You can follow us on YouTube, Instagram and TikTok @cuestiondecuestionar *A podcast by Macla Villamonte
8. Naked Psychology | @psi.mammoliti
In this podcast we talk about emotions. Of your internal mechanisms: Why do you do what you do? Why can’t you express certain emotions and others? Why do you feel bad sometimes? Why are there things that anguish you, that generate fear, nostalgia, or that give you pleasure? How to regulate your emotions to feel balanced? Emotional management is the KEY to living a meaningful life. And it’s up to you to learn it! The gateway to this process? Naked Psychology. From the hand of Clinical Psychologist Marina Mammoliti. www.psimammoliti.com
9. Learn More English
The best podcast to learn American English. Vocabulary, pronunciation, phrasal verbs, expressions to speak and much more. Do you want to learn English with a native teacher? I am Daniel Welsch, from the United States. I live in Spain so this podcast about English is in Spanish. Enjoy!
10. Tales of the Night
In the tradition of radio classics, the stories, tales and legends that inhabit the streets of Mexico and Latin America are told here. Hosted on Acast. See acast.com/privacy for more information.
*Some titles may not have a description because the platform does not provide it.
what is a podcast
A podcast is an audio product which has a defined periodicity and can be made up of several episodes, although it has its origins in the radio, currently those who like this format can find it on internet pages or streaming platforms such as Spotify.
Although podcasts began as a discussion between several participants on a specific topic, over time the ways of doing them have been diversifying and now it can be a person speaking or a group, likewise, they are not only used as a space to exchange points of view, but also encompass genres of interview like the podcast #AtCasaDeMara where he asks questions to various characters such as edy smoleither fictionas it happens with the suspense story of the chilean podcast Case 63or deal with science, politics, journalism, welfare, among others.
The word “podcast” was first used on February 12, 2004 by journalist Ben Hammersley from Guardian in an article in which he talked about how economically viable it was to make an online radio program and access them whenever users want.
Although there are various debates about when the first podcast in history emerged, there are several experts who have pointed out that the idea was clear since the creation of the podcast. Thomas Alva Edison’s phonograph in 1870when the intellectuals of the time such as Philip Hubert, Octave Uzanne or Edward Bellamy predicted that people would end up “reading with their eyes closed” books, newspapers and magazines and even mothers would stop snoring telling stories to children before going to sleep.
Spotify in Peru
It was on December 12, 2013 when the streaming music platform arrived in Peru, being the 55th country on their list. Initially it offered a catalog of 20 million songs.
Founded in 2006, the Swedish company formally began its activities in Europe on October 7, 2008 and little by little it has had a presence all over the world, being currently in 187 countries and offering a music catalog of more than seven million artists.
Today the platform streaming It has agreements with Universal Music, Sony Music, EMI Music, Hollywood Records, Interscope Records, Warner Music, among others. With this, it has currently been possible to reach more than 433 million users according to the latest data revealed by the company itself.
Compared to its competitors, who have chosen to pay based on physical sales or downloads, Spotify has followed a model in which it has chosen to pay the artists in its catalog at a fixed price per song or album sold and number of plays.
Additionally, 70% of their total revenue goes to copyright holders, mostly record labels, who then pay artists based on their individual contracts.
It should be noted that currently anyone can enjoy the free Spotify service, as long as you are willing to put up with ads and with restrictions such as not being able to skip some songs. Or are there various plans that can be adjusted to your needs and your pocket.
Podcast vs Audiobooks
The coronavirus pandemic not only benefited podcasts by increasing their number of users, but also audiobooks also added more consumers on various platforms, including Spotify, as it is estimated that they can leave annual profits of up to 70 billion dollars.
The streaming platform, where audiobooks have been growing by 20%has turned to book narration with the voices of Hollywood celebrities.
Its rise could also be due to criticism of the ease with which the platform has allowed podcasters to speak, falling into errors of misinformation in the midst of a pandemic, as was the case with Joe Roganwhich also caused the company to lose up to 2.1 million dollars.
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