Unity Technologiesthe company behind one of the most popular graphics engines on the market, Unityis promoting its partners to add systems of monetization in the games. In fact, his own CEOhas called “idiots” to the developers that did not include microtransactions or other monetization systems in their games. This has happened just one day after announcing the merger $4.4 billion with Iron Sourcea company focused on developing technologies for monetization.
Unity Technologies announced yesterday that it was buying IronSource for $4.4 billion. This company is known for using all kinds of adware that bombards users with lots of advertising. In fact, one of his programs brought with him malware. Moreover, since the agreement was made public, Unity shares are down 17%. While in early 2022 Unity shares were worth $138now they are only worth 33 dollars. This was purchased to increase the company’s advertising monetization.
Unity CEO John Riccitiello insults developers who don’t use monetization systems
John Riccitiello, has held the position of CEO of Unity since 2014, although he was previously the CEO of Electronic Arts (EA). With this it is clear that his actions and words are not usually a role model in the video game industry. In fact, he was the one who told his employees that I wouldn’t fire anyone of the company because there were no financial problems.
The result was a dismissal of more than 200 employees of Unity, where worst of all, they could not return to the company or apply for other positions. And it is that, Unity suspended hiring in all its departments after that general dismissal. Now Riccitiello has done his thing again, even saying that developers are fools for not putting microtransaction systems or advertising in their games.
“Developers are the most beautiful, pure and brilliant people. They are also some of the most big idiotsRiccitiello said in an interview on Pocketgamer.biz.
In fact, he assures that some games have failed because they have not implemented the “return cycle” of its players. According to him, there are games that focus on capturing the player for a couple of minutes, when it should have been an hour. Considering the company’s latest acquisition, it seems that Unity will be very aggressive with the advertising and monetization from now on.
Riccitiello apologizes for his attitude, but that doesn’t change the path Unity will take
Clickbait. Out of full context. Deeply sorry if what I said offended any game dev. Absolutely love the people that make games. Creative, hardwork. #Unity
— John Riccitiello (@johnriccitiello) July 15, 2022
The way in which he has referred to the developers and creatives of the video game industry has created a great offense in his community. Therefore, many of these began to to criticize to Riccitiello on Twitter and he ended up deciding to send an “apology”. In it, he mentions that everything has been a clickbait out of context and that he is very sorry to have insulted to the devs
But this has not been enough, as the fusion with IronSource counteracts this mentality. We are talking about a software company whose fame lies in its adware tools, i.e. unwanted advertising. Within this we find, for example iron corewhich comes in the form of browser extension and displays advertisements, bothering the browsing experience.
Another of the tools included would be InstallCorewhich was a pack of trojan malware included. In fact, Microsoft put InstallCore in its blacklist software to protect users. So, between the purchase of this software, the disrespect to game devs, and the attitude in favor of monetizing Unity, many are abandoning the engine.
The words of the CEO of Unity are portrayed in memes like this
As usual, the community has managed to not add a bit of laughter to such an uncomfortable moment. Thus, they have designed a confirmation box of Unity that asks you if you are going to make your game without monetization systems or microtransactions like an idiot. There is only one choice, to affirm that we are, since the other is to leave the graphics engine directly and find an alternative such as Unreal Engine.